Go-to-Market Planning
Go-to-Market Planning
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I can help accelerate your organization's Life Sciences success through strategic go-to-market planning tailored to help you identify target audiences and develop aligned strategies that ensure a successful company and/or new product launch. By integrating market insights, and innovative tactics, while considering compliance requirements, I'll support a effective and efficient time-to-market, maximizing product or service adoption, and achieving sustainable growth in a highly competitive environment. Below are core chapters in working with you to develop your strategic GTM plan.
Market Research & Analysis
Market Research & Analysis
Identify target audience and customer segments
Analyze competitors and market trends
Validate product-market fit
Pricing Strategy
Pricing Strategy
Determine pricing models (penetration, premium, value-based)
Conduct competitive pricing analysis
Develop discounts, packages, and promotional offers
Sales & Marketing Planning
Sales & Marketing Planning
Develop messaging and unique selling propositions (USPs)
Create marketing collateral (brochures, videos, website)
Plan marketing campaigns (digital, PR, events)
Establish sales channels and distribution partners
Alignment/Training
Alignment/Training
Train sales team, customer support
Coordinate across departments (prod, marketing, legal)
Align launch goals and KPIs
Marketing Campaign Kickoff
Marketing Campaign Kickoff
Organize launch events, webinars, PR outreach and media coverage
Align metrics to goal, ensure attribution and measurement
Execute digital campaigns (social media, email, PPC)
Soft Launch to Full Scale
Soft Launch to Full Scale
Launch in select markets or segments, expand to Tier 2
Collect initial user feedback
Adjust messaging and operations as needed
Sales Enablement
Sales Enablement
Provide sales team with appropriate tools, knowledge
Deploy lead generation tactics
Set up customer onboarding and handoff processes
Integrate efforts into CRM
Monitor/Optimize Performance
Monitor/Optimize Performance
Track sales, website traffic, and engagement metrics
Gather customer feedback and reviews, create referral system
Tweak marketing and sales strategies based on data
Customer Support & Service
Customer Support & Service
Ensure expert-level, responsive customer service
Monitor FAQs, share knowledge
Implement feedback loops to product management for continuous improvement
Scaling & Expansion
Scaling & Expansion
Expand to additional markets or segments
Develop complementary products or upgrades
Strengthen brand presence and loyalty programs
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