In small to medium sized organizations, te sales staff is sometimes being managed by the CEO, a Sales & Marketing VP, or a sales manager that has too many direct reports, or is new to commercial themselves. Secondly, with products and new companies being more technical then ever, sales managers are often technology based, not commercially-minded, or they are first-time sales managers. So there are times where coaching and and mentoring is needed to advance the people who are advancing the strategy. Transforming your life sciences sales team into trusted commercial advisors is critical to long term revenue growth. That's where I come in - providing customized coaching and training up and down your organization.
In start-ups and small Org's, especially those without a full time commercial leader, CEOs and CBOs are often managing the commercial team, some for the first time. I will support your commercial due diligence and help establish or refine your sales and marketing GTM plans and internal staff.