The effectiveness in CRM implementation ensures the commercial organization has a common platform to build its brand, improve customer engagement, attribute commercial spend, utilize inputs for data-driven decision making, provide post sales customer support, and ensure compliance to reporting standards. Transforming complex commercial workflows into efficient, measurable, and compliant CRM solutions can drive sustainable success. Your CRM needs to serve the Customer Journey you desire from awareness through recurring account revenue, and cover all of the responsibilities of your customer facing positions.
I can support the implementation of your CRM investment ensuring that all stakeholders are represented and all outcomes are achieved. I'll work across your departments to ensure the customer journey can documented, processes are mapped, and hand-off points are fluid for yoru customer. I'll work as a project manager between your company and your CRM provider ensure alignment and deliverables.
The handoff of MQLs to SQLs, customer interaction and activities throughout the purchasing process, pipeline development, and account management are some of numerous stages to support in your CRM.
Part of the pre- and post-sales process, applications and specialists coordinate with sales to educate, train, and continue the brand building with your customers as they decide or implement products.
Integrating customer care and technical services into your CRM ensures customers are addressed quickly, and commercial has a 360 degree view of the customer throughout the customer journey.
A critical face of the company to the customer, CRM is critical for effective deployment of service staff to customer sites, accessing assets, recording activities, and documenting outcomes.